Strategic Communications
All communication matters when it comes to business. Our expertise helps you:
■ Design and improve fruitful communication strategies.
■ Gain control over a crisis or an attack by the competition.
■ Develop an engaging and successful narrative.
The Marketing Center’s repertory of communication methods have thrived throughout our decades of experience in corporate and public policy environments.
Brand Product and Positioning
Positioning in terms of competition. Our team helps you:
■ Introduce a new product or service.
■ Develop a successful brand strategy.
■ Stand out from the competition.
The Marketing Center aims to identify potential consumers; those who can foster growth, and find ideas that align with their sensibilities. That way we control the positioning of your brand or product.
Reputation and Tracking
The public’s perception is of great importance for your brand. The Marketing Center will help maintain or shift that perception through careful research. The data we develop allows us to:
■ Keep track of the brand’s reputation.
■ Enhance that perception.
■ Estimate the impact of your marketing strategies and campaigns.
Behavioral Analytics and Advanced Methods
Every situation is different. When traditional research methods are not enough, we aim for advanced analytics. Our professionals help you:
■ Asses the marketplace and enhance public understanding.
■ Integrate behavioral research with customers touch-points and digital marketing attribution.
■ Develop predictive models to improve targeting and messaging.
Custom research combined with behavioral data allows us to make clear and precise recommendations.
Politics and Public Policy
We remain connected to the public because social policies matter. Our research allows us to:
■ Identify the appropriate audiences, from those in need of engagement to those who can be won over.
■ Build the appropriate message for each community.
■ Asses audience sentiment by using polling, qualitative research and digital tools.
The Marketing Center’s methods generate successful strategies in service of social advocacy.
Advertising
Your campaign’s success depends on the creative aspects of it and for them you need smart data. Our team will help you:
■ Find the most effective approach for a new campaign.
■ Create and test new concepts and courses of action.
■ Appreciate the impact of your ads.
The Marketing Center offers predictive analysis that assists your team in taking concrete decisions at every stage of the advertising process.